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It's Back to School season. A time most of us remember all too well. Shopping for new school supplies, making tough decisions like which cute animal or athlete would protect our homework from the cover of a folder and the pen color that best represented your personality. Most importantly, it was the decison of what to wear on the first day of school.
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We've all ordered random junk from all corners of the internet. Which companies do we remember? The ones that answer our questions with great customer service, that are killing it with social media and/or email marketing and that have fun and engaging copy on their website. It all boils down to the customer experience. That’s why our August series is called “Customer Experience Required.”
As always, there’s a giveaway to go along with the series. Retweet this, or any blog post in “Customer Experience Required,” to be entered to win a Kindle Fire HD and Amazon gift card. We’ll even recommend some books to help further your learning on customer experience. The winner will be announced Monday, August 25th at 9:00 AM PST. You must follow @BenchmarkEmail on Twitter to be eligible to win, as the winner will be notified via Direct Message. |
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| When we found out Adam Pisoni, co-founder of Yammer, would be joining us on the Heart of Business, we knew we’d talk company communication and find out how some other businesses were putting Yammer to good use. After all, Yammer is the enterprise social network. There’s a bunch of that in the episode. However, what evolved was an awesome discussion on corporate culture. It was a treat to have Adam Pisoni on the Heart of Business and we know you’ll love this episode. |
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