Benchmark Email introduces Targeted Emailing and PIN Security.
Benchmark Email
Targeted emailing image
We all want to hit the bulls eye when we're doing email marketing. Targeted Emailing makes it seem like your whole target is the bulls eye. How? By allowing you to discover your most engaged subscribers and targeting them with campaigns.

You can target to subscribers opening and clicking on links in your email or take it a level deeper and segment based on the specific links you determine. It's even possible to target to subscribers who aren't opening your email campaigns and attempt to reengage them.

Start using Targeted Emailing.
PIN Security image
This feature update is especially useful if you're currently using Sub Accounts. You can now maintain an extra level of security. With any paid account, you can enable a security PIN that must be entered before exporting lists and reports. If you're an email marketer that manages accounts for multiple businesses, this is an added way for you to protect your lists and reports and separate them for each company.

Add PIN security to your account.
Heart of Business podcast with Neil Vogel
We invited the CEO of About.com to join us on the Heart of Business podcast. He talked transforming a brand, content ... and chubby babies. It was an educational and interesting conversation not to be missed. Listen and enjoy!
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