Challenges you may face, list growth tips and a lesson on deliverability.
Benchmark Email
Email Challenges
List growth, retention, engagement and technology challenges face email marketers in 2016. Lightboxes continue to be one of the hottest trends for opt-in list growth. Once your list expands, the trick is learning how to retain your list and keep it engaged. The best ways to do this are with mobile friendly emails and video.

Learn all about the Top 4 Email Challenges Your Enterprise Will Face in 2016.
Tips To Bulk Up Your Email List
The start of every year (or every marketing meeting) probably starts with a familiar question: how can we grow our list? While our above post features one great way to grow your email list, we wanted to make sure we gave you a few more tools to see that list flourish. Tips range from basic to some more creative ideas.

Don’t miss these Tips To Bulk Up Your Email List.
Heart of Business Podcast: Special Edition
Benchmark Email's CEO, Curt Keller, VP of Sales & Marketing, Jose Hernandez, and Director of Marketing, Daniel Miller, sat down to discuss all things deliverability. This conversation covered what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It’s a great listen for the email marketer of any expertise.
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