Each spring, the term “spring cleaning” is thrown about in every walk of life. It might be in reference to your home or office and the deep clean it desperately needs, but it could also mean various aspects of your business–such as email marketing. Cleaning, when it comes to email, usually refers to your list. However, it could also mean decluttering your template design or trimming the fat and eliminating campaigns that aren’t as successful as others.
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HoB Round Table: Spring Cleaning |
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Some of our experts here at Benchmark weighed in with some suggestions of what email marketing can be doing in the spirit of spring cleaning to improve their efforts and increase ROI.
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Coming this May: Benchmark Email and 3Seventy Present a Special New Webinar |
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In case you haven’t noticed, Benchmark has made it a point in 2016 to host new special webinars for ours users. Last month, the focused on deliverability and you can Watch it here if you missed it. We are very excited to announce a very special new webinar with our preferred SMS Partner, 3Seventy. The webinar will cover the day to day uses of email and SMS.
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